In an increasingly digital world, teenagers are becoming more financially aware and eager to manage their own money. Fam App, a fintech startup, recognizes this challenge and provides teenagers with a secure and intuitive platform to unlock their financial potential.
As one of the Visual Designers for this project, my role was to design an onboarding experience that resonates with the teenage audience and ensured a smooth transition into the app's features. By incorporating playful game UI visuals and custom illustrations, I aimed to create an onboarding flow that feels both familiar and exciting, to visualise the value proposition aimed to create an onboarding flow that feels familiar and exciting by incorporating playful game UI visuals and custom illustrations. The goal was to visualize the value propositions of the app and encourage teenagers to complete the necessary steps to unlock payments.
The challenge lay in balancing the app's financial nature with its teenage target audience. The design needed to convey trustworthiness and security while maintaining a sense of fun and excitement.
